Add Game Placements

Upload the in-game surfaces you want to make available for brand content. Placements are the visual elements in your game — billboards, posters, banners, UI elements — that can display brand content.

Once your game is registered on the platform, you can start uploading the in-game surfaces you want to make available for brand placements.

Open your game

From the Games page, click on the game you want to add placements to. This opens the game's management view.

Go to the Placements tab

Select the Placements tab to see your placement library for this game. If you haven't uploaded anything yet, you'll see an empty state with a prompt to get started.

What Makes a Good Placement?

The best placements are surfaces that are naturally visible during gameplay and make sense for branded content. Think about where real-world advertising appears and how that translates to your game's world.

Visible

Placements should be in areas players naturally look at during gameplay — not hidden behind objects or in rarely visited areas.

Natural

The best placements feel like they belong in your game's world. A billboard in a city scene or a banner in a stadium feels authentic.

Right-Sized

Placements should be large enough to be readable but not so dominant that they distract from gameplay.

Next steps

Accept campaigns Integration guides Add your games Create your account

Add Game Placements

Navigate to your game's placements

Upload your placements

Configure placement properties

Understand the tracking status

What Makes a Good Placement?

Next steps