Player Analytics & Optimization
Understand what players actually see and engage with, not just when they churn.
Endemic+ provides studios with a clear, privacy safe view of how players interact with in game surfaces and environments. You can understand engagement, validate design decisions, and optimize experiences using telemetry alone, without running ad campaigns or altering your art pipeline.
This page explains how Endemic+ measurement works, what data you get, and how studios use it to make better product decisions.
Last update
February 3, 2026
Studio snapshot
Puzzle game, measurement-only telemetry
By adjusting surface placement informed by visibility data, they improved completion rates without changing mechanics or monetization.
View Full Case Study
+18%
Level Completion Rate
After adjusting surface placement based on visibility data.
-12%
Early session exits
Players were less likely to abandon the level mid flow.
0
Gameplay changes required
Insights gathered using measurement only tagging.
The visibility problem
Most studios lack reliable, granular insight into how players actually interact with in game environments.
While session level analytics can tell you when players churn or how long they play, they rarely explain what players saw, what they engaged with, or which parts of a level mattered before a session ended.
What studios usually know
Most analytics stacks are good at answering high-level questions like:
- When players start and end sessions
- How long sessions last
- Where players churn in aggregate
- Which levels are completed or abandoned
This data is useful, but it lacks context.
What they don't know
What's often missing is surface-level visibility into the player experience:
- What players actually saw before disengaging
- Which in-game surfaces attracted attention and which were ignored
- Where attention drops inside a level or environment
- Whether a design change improved engagement or just added noise
Without this layer, optimization becomes educated guesswork.
What Endemic+ tracks
Complement your existing analytics stack.
Instead of tracking abstract events alone, it captures what players visually encounter during gameplay.
Core signals collected:
Session events
Session start, pause, resume, and end
View events
When a tagged surface becomes visible to the player
Dwell time
How long a surface remains visible during a session
Reach
How many unique players encountered a surface
Endemic+ introduces surface-aware telemetry that complements traditional session and event analytics.
How measurement only tagging works
Instrument without reskinning or monetization
Measurement only tagging allows you to instrument in game surfaces without reskinning assets or activating ad campaigns.
Once a surface is tagged:
- Visuals remain unchanged
- No advertiser creatives are applied
- Telemetry runs passively during gameplay
This makes it possible to study engagement patterns across your game while preserving full creative control and pipeline stability.
Common use cases
Studios use Endemic+ analytics to answer concrete product questions, such as:
A/B testing placements
Compare engagement between different placements or layouts using visibility and dwell time, without relying on subjective playtests.
Engagement hotspot discovery
Identify areas where player attention naturally concentrates, and detect zones that are consistently ignored.
Level design validation
Measure the impact of level or environment changes by comparing player behavior before and after a redesign.
Pre-churn surface analysis
Understand which surfaces players interacted with shortly before leaving a session.
These insights help teams prioritize design improvements based on actual player behavior rather than intuition.
Understanding what happened before a session ended
One of the most valuable aspects of Endemic+ telemetry is context.
Step 1
Surface exposure
What surfaces were visible to the player in the moments leading up to session end.
Step 2
Engagement behavior
How long those surfaces remained visible, and whether attention shifted or dropped.
Step 3
Session termination
The exact moment the session ended, correlated with the surfaces in view.
The data you get
Endemic+ provides structured, analysis ready metrics through the dashboard.
Surface-level insights
- Engagement per asset or surface
- Visibility frequency
- Average dwell time
Reach and exposure
- Unique player reach
- Reach trends over time
- Cohort-based comparisons
Comparative analysis
- Side-by-side comparisons between tagged surfaces
- Before vs after change analysis
All metrics are designed to support both fast answers and deeper analysis.
Privacy and compliance
All analytics collected through Endemic+ follow privacy first principles.
- No personally identifiable information is collected
- All data is aggregated and anonymized
- Measurement aligns with industry standards for in game analytics
- Instrumentation does not alter gameplay behavior or player experience
This ensures studios can confidently use telemetry insights while meeting internal and regulatory requirements.
Getting started with measurement only integration
Start collecting analytics
You can start collecting analytics without enabling monetization or running campaigns.
To get started:
Step 1
Integrate the Endemic+ SDK into your game
Step 2
Tag the surfaces or assets you want to measure
Step 3
Enable telemetry during initialization
No creative changes, monetization setup, or advertiser approval is required.
Useful links
Engine-specific steps live in Integrations
Configuration details live in API Reference