Increased Operating Efficiency
Let us handle the boring parts of running ad deals, so your team can focus on what they do best, building the games.
Every direct brand deal comes with operational baggage: finding advertisers, chasing paperwork, delivering creatives, tracking delivery, and reporting results. Endemic+ absorbs the parts that aren't game development, so campaigns run in the background while your team keeps shipping.
Your studio still owns the two things that shape the game: creating placements and reviewing them with advertisers, and accepting, reviewing, and approving campaigns. This page shows what changes for your team when campaigns run through the platform.
Last update
July 29, 2026
Where the time actually goes
Ad operations is a full-time job — just not yours
Brand deals are valuable, but running them by hand is a grind — and none of it is game development.
Running deals yourself
A single direct brand deal typically means:
- Sourcing and pitching advertisers
- Negotiating terms, pricing, and timelines
- Building placements and chasing advertiser sign-off over email
- Rebuilding and resubmitting every time a creative changes
- Tracking delivery and assembling reports
Multiply that by every campaign, every quarter.
Running deals through Endemic+
The same campaign through the platform means:
- Advertisers come to your placements through the marketplace
- You create placements and review them with advertisers in one place
- You accept, review, and approve every campaign before it runs
- Approved creatives go live remotely, without a rebuild
- Delivery tracking and reporting are automatic
Your team owns the placements and the approvals. The platform runs everything around them.
Before and after Endemic+
The same campaign, two very different workloads
The diagram below compares who does the work when a campaign runs directly versus through Endemic+. Negotiating terms, creating placements, and advertiser approval stay with your studio either way — that's what keeps creative direction in your hands. What changes is everything around them.
What Endemic+ takes off your plate
Endemic+ absorbs the operational overhead of every campaign that runs in your game:
Deal operations
- Advertiser discovery
- Campaign setup and scheduling
- Pricing and delivery terms
Creative pipeline
- Remote placement insertion without rebuilding your game
Measurement & Reporting
- Delivery tracking
- Engagement and reach reporting
- Campaign wrap-up summaries
What your team keeps
Efficiency should never mean losing control. The platform does the busywork; your studio keeps the decisions that shape the game.
Always in your hands:
- Creating placements and reviewing them with advertisers
- Accepting, reviewing, and approving every campaign
- Which placements are available for campaigns
- When campaigns run in your game
- Full visibility into performance and revenue
Useful links
Engine-specific steps live in Integrations
The revenue side of the story lives in Monetization via Ad Campaigns
Integration workload is covered in Integration Effort & Timeline